D’zire is the first dotted and a commercial condom marketed by CRS. Launched in September 2013, its primary targeted customers are men aged 15-35 from socio-economic classes A and B residing in semi-urban and urban areas; and secondary customers are female partners are the most influential audience, family members and peers are key influencers in reducing stigma associated with condom use; and shop owners and attendants of both traditional and non-traditional outlets.
